Mar 11
Shooting HD Video on Google Glass

Shooting HD Video on Google Glass

    Diarmaid Mac Mathuna

I was shooting HD video using Google Glass on day one of the Innovation Convention 2014 in Brussels yesterday. The picture quality was impressive for such a small device and it’s not hard to imagine that this is what we’ll all be shooting video on in a couple of years time…

Jan 30
Why Ireland should join CERN

Why Ireland should join CERN

    Diarmaid Mac Mathuna

There was a great buzz at this morning’s Ireland for CERN launch event. I was delighted to have been invited to speak at it with Seán Kelly MEP and Prof Ronan McNulty of UCD, and it’s been covered by RTÉ, The Irish Times and The Journal. I spoke about Agtel’s success winning major European tenders with clients such as the…

Jan 07
Top Video Marketing Trends of 2014

Top Video Marketing Trends of 2014

    Sarah Sheeran

Whilst taking down the tinsel and putting the Christmas jumpers away for another year, we’ve decided to beat those January blues by looking ahead to what 2014 might bring and reminisce on what a year 2013 was for video marketing. The expansion of high speed broadband nationwide, the increasing ubiquity of smartphones and the meteoric rise of content marketing meant…

Nov 19
Kerrygold TV and digital marketing campaign

Kerrygold TV and digital marketing campaign

    Anna Nogaj

We’ve been getting some great feedback on our latest campaign for Kerrygold which includes TV ads for the US and Africa. It’s a good example of the “lean advertising” model that more and more businesses are using for marketing. You can read a short case study about the campaign on our website – let us know what you think of…

Oct 31
Top 3 tips for being interviewed on camera

Top 3 tips for being interviewed on camera

    Anna Nogaj

We got great feedback at our video training course “Creating video content for the web” that took place in Dublin in association with the PRII recently. Our team of experts shared valuable tips including how to effectively prepare for a video interview. If you are going to be interviewed for a video (or are briefing someone who is) then these…

Oct 03
Online video-the rising star of content marketing

Online video-the rising star of content marketing

    Anna Nogaj

The increasing importance of online video in content marketing can no longer be ignored. YouTube statistics say that over 6 billion hours of video are watched every month on YouTube – that’s almost an hour for every person on earth. And according to Oracle, about 46% of people say they’d be more likely to seek out information about a product…

Sep 10
Video + Animated Infographics = Getting Your Message Through Online

Video + Animated Infographics = Getting Your Message Through Online

    Anna Nogaj

September 03, 2013, Digital Marketing With so many digital platforms and techniques available, many marketers are wondering how to promote their content in an effective way – and how to avoid getting lost in the “busy and cluttered” online jungle. A recent study by HubSpot shows that visual messaging will become even more important in the near future and perhaps…

Jun 11
Responsive Websites and Mobile Video (Part 2)

Responsive Websites and Mobile Video (Part 2)

    Diarmaid Mac Mathuna

JUNE 11, 2013, Digital Marketing In my previous blog post: Demand Generation Through Digital Marketing I talked about some tips in the whole area of demand generation and digital marketing. But tied in with that, and with creating online resources that potential customers find useful, is the whole idea of making sure you adapt your content to the mobile devices they’re often…