Video marketing: The Impact of the Apple Launch
Diarmaid Mac Mathuna
With the controversy over U2’s free-if-you-want-it-or-not album gathering momentum, I thought it would be interesting to take a look at another side to the Apple launch last week that hasn’t been getting too much attention: its impact on video marketing. Here’s my round up of three ways the Apple launch will influence video marketing: Wider viewing angle: One of the…
Shooting HD Video on Google Glass
Diarmaid Mac Mathuna
I was shooting HD video using Google Glass on day one of the Innovation Convention 2014 in Brussels yesterday. The picture quality was impressive for such a small device and it’s not hard to imagine that this is what we’ll all be shooting video on in a couple of years time…
Why Ireland should join CERN
Diarmaid Mac Mathuna
There was a great buzz at this morning’s Ireland for CERN launch event. I was delighted to have been invited to speak at it with Seán Kelly MEP and Prof Ronan McNulty of UCD, and it’s been covered by RTÉ, The Irish Times and The Journal. I spoke about Agtel’s success winning major European tenders with clients such as the…
Responsive Websites and Mobile Video (Part 2)
Diarmaid Mac Mathuna
JUNE 11, 2013, Digital Marketing In my previous blog post: Demand Generation Through Digital Marketing I talked about some tips in the whole area of demand generation and digital marketing. But tied in with that, and with creating online resources that potential customers find useful, is the whole idea of making sure you adapt your content to the mobile devices they’re often…
Demand generation & digital marketing – Part 1/ 2
Diarmaid Mac Mathuna
FEBRUARY 21, 2013, Digital Marketing I’ve been at a couple of events related to digital marketing recently that have changed how I work, and I thought I’d share some of the key “takeaways” from them here. In this first blog post, I’ll cover “demand generation” which is a key part of what anyone involved in sales or marketing needs to…
Business opportunities highlighted in Brussels
Diarmaid Mac Mathuna
DECEMBER 05, 2012 There was a great buzz at the inaugural event of the Ireland Belgium Business Association (IBBA) I was at in Brussels this week. Irish ambassador to Belgium Eamonn Mac Aodha and Enterprise Ireland’s James Mackrill gave an interesting – and fast-paced – overview of the strengths of Irish business as well as the opportunities available in Belgium….
TV meets Twitter in Trinity Today
Diarmaid Mac Mathuna
NOVEMBER 16, 2012 was delighted to be invited to write an article for Trinity Today magazine recently. Covering the increasingly strong links between Twitter and television, I write about how this is changing everything from science communication to how the Irish language is perceived. Here at Agtel, we’ve seen the power of this firsthand with our TV documentaries trending globally…
Digital Marketing Tips from the Web Summit
Diarmaid Mac Mathuna
OCTOBER 26, 2012 Between the inspiring talks and catching up with clients and friends, I really enjoyed being at the Dublin Web Summit last week. There was a lot of talk about digital marketing at it, and here are the top three tips I took away from the event: Forget about search engines and focus on people Dharmesh Shah, CTO…