Diarmaid Mac Mathuna

Head of Client Services

+353 1 7088154

JUNE 11, 2013, Digital Marketing

In my previous blog post: Demand Generation Through Digital Marketing I talked about some tips in the whole area of demand generation and digital marketing. But tied in with that, and with creating online resources that potential customers find useful, is the whole idea of making sure you adapt your content to the mobile devices they’re often using to view it.

In this second blog post, I’ll be reflecting on the main “actionable takeaways” I learned from an event I learned from an event I was at a short while ago: the mobile marketing conference organised by the Digital Marketing Institute. What I found most useful about that was how each speaker gave different angles on how best to capture the attention of consumers and business decision makers in a world where people are constantly switching from device to device. This “360 degree” view gave a fresh perspective on life in a multi-screen world.

Responsive Websites

We’re currently redeveloping our own http://agtel.ie website so that it works better on screens of all sizes: it’s going to “responsive” and actively adapt to the device it’s being viewed on. As speaker after speaker pointed out at the event, what people want to achieve varies based on the device they’re using – so if they’re using a smartphone, more likely than not they’re doing something “task based” and just want your phone number or a map to where your shop or business is. So keep an eye out for our new site, with its tailored smartphone and tablet appearance over the next week or two.

And although that site will have a targeted mobile experience, the great thing about responsive websites is that you’re not building a mobile site (or even an app) from scratch. Instead, maintaining one visually impressive site with content prioritised and displayed in different ways is what responsive sites are all about.

Mobile Video

The Q&A at the event was good too and someone asked the Big Question: “Should my mobile site have video?” The speakers were unanimous: Peter McAvoy of Google said “mobile video is huge” and Alan Coleman of Wolfgang Digital pointed out how video helps build “trust” which is absolutely critical for encouraging online transactions with consumers. So there was good news at both events for creative communications agencies like us here at Agtel who are active in the digital campaign and online video world.

Were you at these events? Do you’ve  any extra comments to add from your own digital marketing experience? Feel free to contact me directly on diarmaid.m@agtel.ie or use the comment form on this blog to share your thoughts.