Anna Nogaj

We’ve been getting some great feedback on our latest campaign for Kerrygold which includes TV ads for the US and Africa. It’s a good example of the “lean advertising” model that more and more businesses are using for marketing. You can read a short case study about the campaign on our website – let us know what you think of…

Anna Nogaj

We got great feedback at our video training course “Creating video content for the web” that took place in Dublin in association with the PRII recently. Our team of experts shared valuable tips including how to effectively prepare for a video interview. If you are going to be interviewed for a video (or are briefing someone who is) then these…

Anna Nogaj

The increasing importance of online video in content marketing can no longer be ignored. YouTube statistics say that over 6 billion hours of video are watched every month on YouTube – that’s almost an hour for every person on earth. And according to Oracle, about 46% of people say they’d be more likely to seek out information about a product…

Anna Nogaj

September 03, 2013, Digital Marketing With so many digital platforms and techniques available, many marketers are wondering how to promote their content in an effective way – and how to avoid getting lost in the “busy and cluttered” online jungle. A recent study by HubSpot shows that visual messaging will become even more important in the near future and perhaps…