Oct 03
Online video-the rising star of content marketing

Anna Nogaj

The increasing importance of online video in content marketing can no longer be ignored. YouTube statistics say that over 6 billion hours of video are watched every month on YouTube – that’s almost an hour for every person on earth. And according to Oracle, about 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

But why are all these statistics important for digital campaigns?

1) First of all, if you don’t effectively engage with your audience, you’re soon going to lose them to your competitors. More than anything else (text, image or audio), video influences emotions and therefore increases engagement with viewers.

2) Secondly, online video is a great attention-grabbing tool that can be easily shared across many social channels such as, Facebook, LinkedIn or Google +, with short videos now integrated with Twitter (through Vine) and Instagram.

3) Thirdly, online video is a relatively cost-effective way of promoting your business, taking into account the benefits you will get from it. Well structured, interesting and properly targeted online videos are becoming significantly more important for every business that wants to be noticed in the digital space.

So what’s the key takeaway? Compelling and relevant video content can effectively promote your business across online channels – and the latest statistics back up that view.

How are you using video in your digital marketing mix? Let us know in the comments or e-mail us directly.

 

 

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  • There is certainly a great deal to find out about this
    topic. I really like all of the points you have made.