Anna Nogaj

September 03, 2013, Digital Marketing

With so many digital platforms and techniques available, many marketers are wondering how to promote their content in an effective way – and how to avoid getting lost in the “busy and cluttered” online jungle. A recent study by HubSpot shows that visual messaging will become even more important in the near future and perhaps even blog posts will be done in a totally visual form one day.

The reason behind this is the fact that in such a busy and competitive digital space, in order to get attention, your message has to really stand out from the crowd. The content of your message is no longer the most important part – it’s the way you present it.

Both videos and standalone infographic images work well for generating interest, but we believe that the combination of animated infographics and stylish video works even better. This combination grabs the attention of your target audience and allows you to present a large amount of information in a quick, easy and eye-catching way. When you mix a video and animated infographics your message becomes more visible and compelling, and by this, more engaging.

So what’s the final thought?

‘’If you want your content to rise above the Internet noise – combine infographics with video.“

Watch this video we produced for the NDRC to see an example of a video combining real footage with animated infographic elements: