Sarah Sheeran

Head of Digital

+353 1 708 8100

MARCH 14, 2013, Social Media

I’m very excited to be going to the Social Media World Forum, #SMWF, in London’s The Brewery this Monday the 18th March. Social Media World Forum events are 2 day digital, online and mobile marketing conferences and cover everything from providing advice and insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.

I’ll be tweeting live from the conference so don’t  forget to keep an eye on my twitter feed on the day. Even better, if you are planning  on going along to the conference, tweet me, email me or leave a comment on this post and hopefully we’ll get a chance to have coffee.

For the full agenda have a look at the SMWF website but here’s a sneak preview of the Forum’s three tracks:

1. Keynotes

• The latest developments in social marketing and where social sits within the organisation
• How leading brands are using social to drive engagement, provide excellent customer service and manage their brand image, as well as how they measure and evaluate their presence and activities within the social environment

2. Social Commerce

• Social commerce strategies
• How to mobilise the consumer experience
• Developments in social advertising

3. Social Marketing

• Cultivating social relationships for service and engagement
• Integrating social media into cross channel strategies
• Unifying social and search
• Optimising a TV Sponsorship for social
• Social TV for building engagement