The Irish Dairy Board have ambitious plans to build Kerrygold internationally. The implementation of the Meadow milk project wherein we highlighted the brand's differentiators is a key pillar in driving this growth. We needed an agency partner who would produce world class videos which would showcase the brand and Ireland at its best. The initial creation of four web videos by Agtel has now expanded to the production of TV campaigns for the US and a number of our African markets. Agtel demonstrated professionalism throughout and assembled a great team which is clearly reflected in casting, locations and creativity. Kevin Friel Marketing Director - International, Irish Dairy Board
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