Kerrygold’s natural origins are a major calling card with consumers in the many countries to which it is exported, most notably Germany, where it is the No. 1 butter and the US where it is the No. 1 imported butter. Kerrygold commissioned Agtel to create an exciting series of videos designed to showcase the unique attributes of Ireland’s grass-based farming methods to consumers in Europe, the US, Asia and Africa. The videos form part of an integrated digital marketing campaign accessible across all platforms, including television and online and is supported by print and digital advertising, social media channels, PR and in-store promotion in international markets.