Anna Nogaj

We’ve been getting some great feedback on our latest campaign for Kerrygold which includes TV ads for the US and Africa. It’s a good example of the “lean advertising” model that more and more businesses are using for marketing. You can read a short case study about the campaign on our website – let us know what you think of…

Anna Nogaj

We got great feedback at our video training course “Creating video content for the web” that took place in Dublin in association with the PRII recently. Our team of experts shared valuable tips including how to effectively prepare for a video interview. If you are going to be interviewed for a video (or are briefing someone who is) then these…

Anna Nogaj

The increasing importance of online video in content marketing can no longer be ignored. YouTube statistics say that over 6 billion hours of video are watched every month on YouTube – that’s almost an hour for every person on earth. And according to Oracle, about 46% of people say they’d be more likely to seek out information about a product…

Anna Nogaj

September 03, 2013, Digital Marketing With so many digital platforms and techniques available, many marketers are wondering how to promote their content in an effective way – and how to avoid getting lost in the “busy and cluttered” online jungle. A recent study by HubSpot shows that visual messaging will become even more important in the near future and perhaps…

Diarmaid Mac Mathuna

JUNE 11, 2013, Digital Marketing In my previous blog post: Demand Generation Through Digital Marketing I talked about some tips in the whole area of demand generation and digital marketing. But tied in with that, and with creating online resources that potential customers find useful, is the whole idea of making sure you adapt your content to the mobile devices they’re often…

Sarah Sheeran

MARCH 14, 2013, Social Media I’m very excited to be going to the Social Media World Forum, #SMWF, in London’s The Brewery this Monday the 18th March. Social Media World Forum events are 2 day digital, online and mobile marketing conferences and cover everything from providing advice and insight around how to engage customers, manage brand perceptions, empower employees and…

Diarmaid Mac Mathuna

FEBRUARY 21, 2013, Digital Marketing I’ve been at a couple of events related to digital marketing recently that have changed how I work, and I thought I’d share some of the key “takeaways” from them here. In this first blog post, I’ll cover “demand generation” which is a key part of what anyone involved in sales or marketing needs to…

Sarah Sheeran

JANUARY 29, 2013 I’m delighted to announce the launch of Agtel’s animated fundraising videos for Mercy International Association, a not for profit organisation with 250,000 partners and volunteers worldwide. We worked closely with Mercy to identify the stories from around the globe that would help communicate to potential donors exactly what Mercy is all about. Protecting the identity of the…